A missed call on a Saturday is a tasting booked somewhere else
Guests plan their visit exactly when your whole team is pouring. MRTek's AI Front Desk answers every call in your winery's name 24/7, books tastings and groups, captures wedding and event inquiries, and logs wine club requests — and never touches shipping, age checks, payments, or allocations. Those stay with your staff.
$499/mo, 30-day free trial · you approve anything it sends · starts with a free Scan.
Your busiest hours are your least answerable hours
The phone rings hardest while you pour
Friday evening through Sunday afternoon is when guests plan their visit and when every staff member is behind the tasting bar. A reservation call that rings out during a full tasting room is usually a group that books the next winery down the road.
Groups need a real answer, not a callback
A birthday party of twelve or a bachelorette weekend is asking one question: can you fit us on Saturday? The Front Desk checks the calendar against your group-size rules and books it, or captures the request for a private tasting — while they are still on the line.
Event inquiries are the biggest call you get
A wedding, a rehearsal dinner, or a company outing can be worth more than a month of walk-in tastings. Those callers are comparing venues, and the one who gets a fast, organized follow-up is the one who gets the site visit.
Wine club members call before they cancel
A member who wants to skip a shipment, move a pickup, or update an expired card and cannot reach anyone is a member who may cancel instead. Every club call gets answered and logged for your staff the same day.
Same policy questions, all day
Do you take walk-ins? Are dogs allowed? Can we bring food? Kids? The Front Desk answers from the house policies you set — consistently, every time — so your team stops repeating them between pours.
Alcohol decisions stay with people
Texas alcohol sales are regulated by the TABC. The Front Desk never confirms which states you can ship to, never takes an alcohol payment, never makes a 21+ decision, and never promises an allocation. Those stay with your staff.
Built for the way a tasting room's phone actually rings
It answers every call, books tastings, and captures event and club requests — with you in control of everything it sends.
Answers every call 24/7, in your winery’s name
Reservations, group requests, directions, hours, and after-hours questions — answered the moment they come in, so a weekend call never sits in voicemail while the tasting room is full.
Books tastings into your calendar
Where your reservation system is connected, it books straight into it. Where it is not, it captures party size, date, and time in writing and your staff confirms — nothing is promised that the calendar cannot hold.
Captures event inquiries for a fast follow-up
Date, guest count, type of event, and budget range — written up and flagged to you right away. It never quotes a buyout, a per-person price, or a date hold. That conversation is yours.
Logs every wine club request
Skip a shipment, change a pickup, update a card, ask about the next release — logged and routed to your club manager. Cancellations, refunds, and charge disputes always go to a person.
Answers house policies the way you set them
Walk-ins, group limits, kids, dogs, outside food, accessibility, parking — answered from what you configure, and never improvised when a policy has not been set.
You approve anything it sends
Owner-approval guardrails on outbound messages, hard monthly budget caps, and a full record of everything it knows. Your guest list and your club data stay yours.
The inquiry worth more than a month of tastings
Couples and event planners contact several venues at once. The Front Desk captures the date, guest count, event type, and budget range on the first call and gets it to you the same day — without ever quoting a price or holding a date.
What it will never do — and what it works alongside
Texas alcohol sales are licensed and regulated by the Texas Alcoholic Beverage Commission (TABC). The Front Desk is built so that nothing alcohol-regulated is ever decided by software.
The Front Desk will never…
- Confirm which states you can ship wine to — shipping eligibility is a staff answer, every time.
- Take, process, or ask for an alcohol payment by phone or text.
- Decide anything about age or ID — 21+ checks happen with your staff at the bar, at pickup, and at delivery.
- Promise an allocation, a limited release, or a spot on a waitlist.
- Quote an event, buyout, or per-person price, or hold a date.
- Process a club cancellation, a refund, or a card dispute — those go straight to a person.
Fits the systems wineries already run
- Reservations
- Tock, OpenTable, Resy, or a shared calendar
- Wine club & DTC
- Commerce7, WineDirect, or your POS club module
- Point of sale
- Square, Toast, or your tasting-room POS
- Events
- A shared inbox, a spreadsheet, or your event planner
Where your system supports a connection, the Front Desk books into it. Where it doesn't, it captures the details in writing and your staff confirms. The free review tells you honestly which one you'll get — before you pay anything.
Reservations, events, and the wine club
What an AI Assistant Should Never Say on Your Winery's Phone
Shipping eligibility, age checks, payments, allocations, and event pricing. The hard lines any AI phone assistant at a winery or tasting room should hold, and why.
Read the guide →Who Answers Your Tasting Room Phone on a Saturday?
The hours your guests call to plan a visit are the hours your whole team is pouring. What gets lost when the tasting room phone rings out, and what to do about it without hiring another person.
Read the guide →The Wine Club Calls That Quietly Turn Into Cancellations
Most wine club members don't cancel out of nowhere. They call first — about a shipment, a pickup, or a card — and nobody picks up. A plain-English look at the calls worth catching.
Read the guide →Winery and tasting room markets across the DFW metro
Each page speaks to the local reality — who visits, when they call, and the requests a tasting room in that city actually fields.
Denton, TX
Denton County
a Denton County college town anchoring the north end of the DFW metro.
Frisco, TX
Collin County
a fast-growing Collin County city built around major sports and entertainment districts and a dense corporate campus base.
Plano, TX
Collin County
a large Collin County suburb built around a major corporate headquarters base, with a historic downtown at a DART rail station.
Grapevine, TX
Tarrant County
a Tarrant County city that markets itself around wine, between DFW Airport and Grapevine Lake.
Fort Worth, TX
Tarrant County
Tarrant County seat, a tourism and convention hub anchored by the Stockyards and Sundance Square.
McKinney, TX
Collin County
Collin County seat, a fast-growing city with a historic downtown square.
Questions winery owners ask us
Wait — are you a winery?+
No. MRTek builds AI systems for small businesses. This is our AI Front Desk for wineries and tasting rooms: it answers your line 24/7, books tastings, captures event and wine club requests, and sends a written summary. It never represents your business on anything alcohol-regulated.
What does it cost?+
The MRTek Front Desk is $499 a month with a 30-day free trial. Every engagement starts with a free review first — no obligation.
Will it handle shipping, age checks, or payments?+
Never. It does not confirm shipping eligibility to any state, take alcohol payments, make 21+ decisions, or promise allocations. Club cancellations, refunds, and card disputes go to a live person every time.
Does it work with our reservation and wine club software?+
Tell us what you run — Tock, OpenTable, Commerce7, WineDirect, Square, or something else — and the free review will tell you honestly whether the Front Desk books into it directly or captures the details for your staff to confirm.
How do I try it?+
Open the winery demo and talk to it in your browser, or call the live demo line at (940) 433-4940 and ask to book a tasting for a party of ten. Then book a free review and we will show you the honest math for your tasting room.
Stop losing tasting reservations to voicemail
Find My Quick Wins, or hear the Front Desk book a Saturday tasting the way your guests would. In plain English, no pressure.